As of 2019, there are 3.484 billion social media users worldwide. This is a 9% increase from 2018. The majority of social media users are between the ages of 18 and 29. Facebook is the most popular social media platform with 2.38 billion monthly active users.
Social media usage statistics
As of October 2019, there are 3.48 billion social media users worldwide, with this number increasing by 9% every year. North America has the highest social media usage rate at 80%, followed by Europe at 77%.
The most popular social media platforms are Facebook, YouTube, WhatsApp, and Instagram. Facebook is used by 2.23 billion people around the world, while YouTube has 1.9 billion monthly active users. WhatsApp has 1.6 billion monthly active users and Instagram has 1 billion monthly active users.
Social media usage varies by age group. 94% of 18 to 29-year-olds use social media, compared to 90% of 30 to 49-year-olds and 72% of 50 to 64-year-olds. The youngest age group (13 to 17 years old) has the highest social media usage rate at 95%.
The most popular social media platforms:
As of January 2019, Facebook has 2.32 billion monthly active users. YouTube has 1.9 billion monthly active users, while Instagram has 1 billion monthly active users. These are some of the most popular social media platforms today.
Facebook is the largest social media platform with over 2 billion monthly active users as of January 2019. YouTube is the second largest social media platform with 1.9 billion monthly active users. Instagram is the third largest social media platform with 1 billion monthly active users.
Facebook: 2.23 billion monthly active users
YouTube
As of July 2020, YouTube has 1.9 billion monthly active users. This is up from 1.8 billion monthly active users in January 2020.
YouTube is the second most popular social media platform, behind Facebook. However, it is ahead of other popular platforms such as Instagram, Snapchat, and Twitter.
YouTube reaches a wide range of demographics, including children, teenagers, and adults. In fact, YouTube is the most popular online platform for children aged 6-11 years old.
WhatsApp is a social media platform that allows users to communicate with each other via text, audio, and video messages. The app also allows users to share photos, videos, and documents. WhatsApp has 1.5 billion monthly active users as of February 2020.
As of June 2018, Instagram has reached 1 billion monthly active users. This is a huge milestone for the social media platform that has only been around since 2010.
Instagram has quickly become one of the most popular social media platforms, especially among young people. It’s a great way to share photos and videos with friends and family, and it’s also a great way to discover new things.
There are currently over 1 billion people using Instagram every month, and that number is only going to continue to grow. If you’re not already on Instagram, now is the time to join the fun!
Twitter is a social networking site on which users post brief, 140-character messages. As of the second quarter of 2017, Twitter had 336 million monthly active users. Although this is a decrease from the previous year, Twitter is still one of the most popular social networking sites.
Twitter is especially popular with young adults and teenagers. In fact, a Pew Research Center survey found that 24% of teenagers say Twitter is their favourite social networking site. Twitter is also popular with news organisations and journalists as a way to share breaking news stories.
Despite its popularity, there are some drawbacks to using Twitter. For example, because tweets are so short, it can be difficult to have in-depth conversations or share longer articles or videos. Additionally, because anyone can post anything on Twitter, it’s important to be aware of fake news and hoaxes that circulate on the site.
Snapchat
As of September 2019, Snapchat had 300 million monthly active users. This is a significant increase from the 187 million daily active users the company reported in December 2017. The app has been growing in popularity among younger generations and is now used by over 70% of American teens.
Snapchat is unique in that it allows users to send disappearing messages and photos. This feature has made the app popular for sharing quick updates and personal moments with friends. The app also offers a variety of filters and lenses that can be used to enhance photos and videos.
Despite its popularity, Snapchat has faced some challenges in recent years. In 2018, the app experienced a decline in user growth after a controversial redesign was met with backlash from users. However, Snapchat appears to be back on track, thanks in part to its new features and partnerships with other companies.
Conclusion
A recent study shows that social media use is continuing to grow with no signs of slowing down. This is in spite of the fact that some people have predicted that social media use would start to decline by now.
There are a number of reasons why social media use is still on the rise. One reason is that there are more and more people who are using mobile devices to access the internet. This means that they can stay connected to their social media networks even when they are on the go.
Another reason for the continued growth of social media is that platforms such as Facebook and Twitter have become more user-friendly over time. This has made them more appealing to a wider range of users, including older adults who may not have been early adopters of these platforms.
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